Can a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New Creation to Find Out

Meet the Frankenstein of fast food

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Burger King loves to experiment with weird burger buns—usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for Halloween, but this time there’s a new twist on the unusual bun gag: The company is looking to make good on its nightmare claim using science to figure out if eating this burger will actually make you more likely to have a nightmare.

The chain, along with creative shop David Miami, conducted a sleep study in partnership with the Paramount Trials as well as the Florida Sleep and Neuro Diagnostic Services to find out just how scary its new burger is (because we fear burgers this time of year?).

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