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Known for its ability to connect superfans with the celebrities and personalities they love, Cameo has waded deeper into the waters of fandom by partnering with brands looking to leverage their intellectual property.
Cameo announced today a partnership with toy manufacturer and entertainment company Mattel to create personalized video messages from Thomas the Tank Engine. The videos cost $20.
Chief business officer at Cameo Arthur Leopold said the video messaging platform had begun talking to Mattel several months ago about possible collaborations using IP.