Mattel Releases Line of Gender-Neutral Creatable World Dolls

Because kids don't always relate to Barbie and Ken

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This is not a Barbie doll. This is the new Creatable World doll.

Going beyond the traditional Barbie tagline of “You can be anything,” the Creatable World doll is a high-fashion doll that is “designed to keep labels out and invite everyone in.” With the release of Mattel’s new gender-neutral dolls on Wednesday, the concept of high-fashion dolls is changing alongside the diverse array of kids that play with them.

The dolls aren’t assigned to any particular gender, and without its formerly feminine label, the new Creatable World dolls cater to children who adopt various pronouns and those who identify as transgender, gender-fluid or nonbinary.



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