Cadbury's Test Campaign to Support Indie Chocolate Retailers Runs Out in 22 Minutes

The ecommerce trial helped six small chocolatiers across the UK distribute 2,000 sweet samples

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Oh “For the Love of Chocolate.” Cadbury, the U.K. confectionery giant, has lent a hand to independent British chocolate retailers left at the brink of financial ruin by the Covid-19 lockdown by giving them a platform to push their artisanal sweets. The result? Visitors to Cadbury’s e-commerce platform snapped up all 2,000 of the available chocolates offered within 22 minutes during a trial campaign to help small rival producers.

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