Cadbury's Test Campaign to Support Indie Chocolate Retailers Runs Out in 22 Minutes

The ecommerce trial helped six small chocolatiers across the UK distribute 2,000 sweet samples

Oh “For the Love of Chocolate.” Cadbury, the U.K. confectionery giant, has lent a hand to independent British chocolate retailers left at the brink of financial ruin by the Covid-19 lockdown by giving them a platform to push their artisanal sweets. The result? Visitors to Cadbury’s e-commerce platform snapped up all 2,000 of the available chocolates offered within 22 minutes during a trial campaign to help small rival producers.