Cadbury Creme Eggs: The Gooey Easter Treat Laid by a Bunny

How a beloved British confection cracked the American market and became a seasonal sensation

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For better or worse, American foods have a tendency to find their way to the far corners of the earth, which is why steak-flavored Doritos are popular in Europe and South Koreans give tins of Spam as gifts. But if there’s a notable exception to the tradition of America exporting all of its treats, it’s a 1.2-ounce



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 18, 2022, issue of Adweek magazine. Click here to subscribe.