C4 Energy Enters a Candy-Coated Partnership With Starburst For a New Drink

The team-up is the first of its kind for Mars Wrigley

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There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar.

C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink. The new line features four popular Starburst flavors: cherry, lemon, strawberry and orange. For Mars Wrigley, this is the company’s first time partnering with an energy drink brand.




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