Most Consumers Aren't Ready for Halloween Decor Quite Yet

A new Adweek-Morning Consult survey asked consumers when they're ready to see seasonal marketing

September’s only just begun, but that might be hard to believe judging by some retailers these days. With back-to-school wrapping up, Halloween is swooping in to take its place—swapping the pencils and backpacks that had taken over the shelves (and decor) of retailers for oversize spiders and smiley skeletons.