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Success doesn’t always come easy. One of the biggest challenges can be looking past the critics who doubt your abilities in order to become the best you can be. That said, success really starts from your passion within.
To that end, energy drink C4 Energy and its parent company Nutrabolt are urging consumers to get in touch with their inner strength with its “Ignite Your Fire” campaign.
To deliver a message of overcoming adversity, the brand has tapped an all-star cast, including NFL draft picks Justin Fields and Kyle Pitts, NBA player Lonzo Ball, WNBA star Te’a Cooper, WWE wrestlers Roman Reigns, Bianca Belair and Mandy Rose, celebrity trainer Ron Everline, dancer Nick Kosir and influencer Adam Waheed.
Created in partnership with California-based agency Times10, the campaign features a 60-second spot powered largely by inspirational quotes and perseverance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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