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Busch will take center stage during the Big Game for the first time next year.
The Anheuser-Busch InBev brand will make its Super Bowl debut at the Feb. 5 game, as the company is looking to highlight its value brand portfolio. Deutsch, which won creative duties for Busch and Busch Light in August, will handle the spot.
“The value segment plays a key role in the beer category—in fact, one in every four beers consumed in the U.S.