Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
A lot of brands are building pop-up shops, bars and other experiences in high-traffic places like New York City and Los Angeles, but one beer brand is sending adventurous types on an old-fashioned scavenger hunt deep inside a secret forest.
On July 20, Busch is hosting a “Pop Up Schop” in an undisclosed national forest that it hopes will help get people outside of the city and into the outdoors. While it’s hidden “deep in a national forest and miles away from civilization,” the brand plans to award a chance for free beer for life to anyone who can find it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in