Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization’

The scavenger hunt to win free beer for life benefits the National Forest Foundation

A hand reaches for a 6-pack of Busch Light beer on a rock.
This Saturday, Busch is holding a hidden pop-up in an undisclosed national forest. Busch

A lot of brands are building pop-up shops, bars and other experiences in high-traffic places like New York City and Los Angeles, but one beer brand is sending adventurous types on an old-fashioned scavenger hunt deep inside a secret forest.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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