Burger King's Pride Whopper Stunt Burns LGBTQ+ Communities

The campaign running across restaurants in Austria for June has received a mixed response

Burger King ad featuring two Whoppers: one with two bottom halves of a bun and one with two top halves of a bun. The caption reads, Time to be proud. — Burger King's Pride Whopper stunt in Austria has not resonated with the intended audience.Burger King

Burger King Austria’s attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of “rainbow washing” with an initiative described as “tone deaf” and “lazy” by social media users in response to its promotion.

Having announced the release of “The Pride Whopper” through Instagram, a sandwich served with two “equal buns” to symbolize “equal love and rights,” the brand has received a mixed-to-negative response and international coverage as a result.

The post explained: “We set an example for the equality of all identities and sexual orientations.