Burger King's Moldy Whopper Is Disgusting, According to Social Media Analysis

But the campaign's hashtag has garnered more than 21 million impressions

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Nearly 50,000 people have chimed in on social media to say that watching a Burger King Whopper be devoured by mold is disgusting, according to data gathered by social analytics company Brandwatch.

The campaign, which was developed through a partnership with three different agencies—Ingo, David and Publicis—was created to introduce the world to the “beauty of no artificial preservatives.”

A series of incredible high-resolution videos and photos of the deteriorating burger launched last week, breaking all the basic rules of food marketing.



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