Burger King’s Moldy Whopper Is Disgusting, According to Social Media Analysis

But the campaign's hashtag has garnered more than 21 million impressions

moldy whopper
Brandwatch analyzed the social media response to Burger King's Moldy Whopper campaign. Photo Illustration: Aanya Gupta; Sources: Burger King

Nearly 50,000 people have chimed in on social media to say that watching a Burger King Whopper be devoured by mold is disgusting, according to data gathered by social analytics company Brandwatch.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.