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To tie in with France’s presidential election, the country’s Burger King restaurants have launched their own form of internal democracy, asking customers to elect their “Président Burger.”
The campaign began on April 4 and will run for three weeks promoting the eight “candidates,” which will be made available for just over $3 each during course of “the election.” Those include the Steakhouse, Big King, French Veggie King, Triple Cheese, Chicken Louisiane Steakhouse, Big Fish, Whopper and Wrap Crousty Chèvre.
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