Burger King Drops a Crappy New Ice Cream to Introduce Preservative-Free Desserts

The brand highlights its commitment to clean food with a limited-edition Poop Emoji frozen treat

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Despite its excitable eyes and charming smile, one could hardly call the Poop Emoji an especially appetizing figure. But that isn’t stopping Burger King Brazil from employing the adorably foul digipal as its latest mascot of sorts.

The burger chain recently announced its latest conquest towards preservative-free dining with new ice cream and desserts that are free of artificial ingredients. To better illustrate this, it teamed up with agency David São Paulo to create Poop Emoji ice cream.

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