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Fast-food brand Burger King is showing its support to millions of French motorists this week (March 21-27) who have been affected by rising fuel costs by lowering the cost of a Whopper should prices at the pump exceed $2.20 (2 Euros.) The usual cost of a Whopper in France is around $5.50 (5 Euros.)
The idea came directly from the agency and ties into the brand’s value of playing a role in society over the last two years with its campaigns.
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