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Like the Impossible Whopper before it, the Impossible Croissan’wich is going nationwide.
After a successful test in five markets, Burger King has rolled out the meat-free version of the breakfast sandwich to its 7,000-plus locations, deepening its partnership with Impossible Foods and expanding the reach of faux sausage.
The fast-food giant announced the debut today with a campaign targeted at “night owls,” though the sandwich—eggs, cheese and an Impossible plant-based sausage patty on a croissant—will sell during BK’s morning breakfast hours.
“Whether you’re a student, parent, essential night shift worker or gamer, staying up grinding through the night,” BK is there for you, the brand said in a statement.
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