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Burger King and its agencies are always looking for creative, attention-grabbing ways of highlighting that the chain’s burgers are flame grilled rather than the flat griddle used by most competitors.
In the newest print campaign, from creative agency David Miami, Burger King features photos of mansions formerly owned by McDonald’s executives, with the point being that each one owned a patio grill (assuming the outdoor layout hasn’t changed much since they owned the homes).
“Flame grilling is hard to resist,” notes the copy positioned alongside each grill.
It’s a bit more subtle than David Miami’s much-awarded
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