Bumble’s Founder Credits the App’s Early Success to Micro-Influencers
Whitney Wolfe Herd shared her secret with Joanna Coles at Cannes

Whitney Wolfe Herd explains what it took to build Bumble from the ground up.
Alice Trott

CANNES, France—When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect.