Bumble Confirms First Super Bowl Ad Starring Its New Global Advisor Serena Williams

The spot, which was created by a predominantly female team, will air during the first half of the Big Game

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After recently unveiling a campaign with newest global advisor Serena Williams called “The Ball Is in Her Court,” Bumble has revealed that the first spot in the campaign will debut during the first half of the Super Bowl, which will mark the five-year-old company’s first appearance in the Big Game.

The brand would not confirm the length of the spot or in what quarter it will air.

The ad will showcase the rise of Williams, not just as a professional tennis star but as an entrepreneur, role model, wife and mother.

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