Bumble Confirms First Super Bowl Ad Starring Its New Global Advisor Serena Williams

The spot, which was created by a predominantly female team, will air during the first half of the Big Game

Serena Williams will star in Bumble's first Super Bowl ad, which will debut during the first half of the game. Bumble

After recently unveiling a campaign with newest global advisor Serena Williams called “The Ball Is in Her Court,” Bumble has revealed that the first spot in the campaign will debut during the first half of the Super Bowl, which will mark the five-year-old company’s first appearance in the Big Game.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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