Bumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl

The tennis star is now a global advisor for the brand

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Bumble has announced plans to release a new campaign starring the company’s latest global advisor, Serena Williams, during the Super Bowl.

Though, it’s unclear if the brand will actually advertise during the Big Game. A representative for Bumble declined to confirm whether the ad will air on CBS, what quarter the ad would appear, or whether it’s a national or regional buy if it is in fact a Super Bowl ad. The company’s release did note that “the partnership will go live during one of the most watched cultural moments worldwide, Super Bowl LIII on Feb.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in