Bumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl

The tennis star is now a global advisor for the brand

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Bumble has announced plans to release a new campaign starring the company’s latest global advisor, Serena Williams, during the Super Bowl.

Though, it’s unclear if the brand will actually advertise during the Big Game. A representative for Bumble declined to confirm whether the ad will air on CBS, what quarter the ad would appear, or whether it’s a national or regional buy if it is in fact a Super Bowl ad. The company’s release did note that “the partnership will go live during one of the most watched cultural moments worldwide, Super Bowl LIII on Feb.

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