Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Bumble has announced plans to release a new campaign starring the company’s latest global advisor, Serena Williams, during the Super Bowl.
Though, it’s unclear if the brand will actually advertise during the Big Game. A representative for Bumble declined to confirm whether the ad will air on CBS, what quarter the ad would appear, or whether it’s a national or regional buy if it is in fact a Super Bowl ad. The company’s release did note that “the partnership will go live during one of the most watched cultural moments worldwide, Super Bowl LIII on Feb.