Buffalo Wild Wings Reenergizes With a Sporty Campaign That Champions a Good Time

A lost phone leads to an adventure tailored for a new generation of customers

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Buffalo Wild Wings was founded in Columbus, Ohio in 1982 and has since grown to more than 1,200 sports bars around the world. Now the franchise is using college football to kick off an ad campaign meant to revitalize the brand and welcome in a new generation of fans.

A 60-second “Greatest of All Times” spot produced by The Martin Agency, which won Buffalo Wild Wings’ business in 2018, debuted during the primetime broadcast of the Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in