Budweiser's Clydesdales Are Back for a Renewable Energy Message With a Bob Dylan Soundtrack

Beer behemoth will offset power used during Big Game

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales—they only appeared in a bumper spot last year—for the ad, which uses Bob Dylan’s “Blowin’ in the Wind” to illustrate the brand’s point about renewable energy sourced from wind farms.

Budweiser unveiled a 60-second version of the spot today, though a 45-second cut will appear during the Big Game. Anheuser-Busch is still working out the lineup

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in