Budweiser Placed These Billboards Outside Competitors' Offices to Celebrate the End of Prohibition

The brand partnered with Jim Beam to launch a new holiday in the U.S.

For 13 years, drinking alcohol in the U.S. was forbidden, thanks to a little thing called Prohibition. It may not seem like something to think back on with any sort of affection, but on the 85th anniversary of the 18th Amendment’s repeal, Budweiser and Jim Beam are celebrating the end of that dark time with what they’re calling “Repeal Day.”