Budweiser Has Been Wrapping Cans in the American Flag for a Decade. Has That Become a Risky Bet?

In a polarized political climate, not everybody sees the stars and stripes the same way

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In what’s become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America’s lager isn’t just going with a stars-and-stripes motif, it’s going with a new name. Get ready to pop open a can of Freedom.

“Here’s to the freedom that unites all Americans,” the text on the Budweiser cans proclaims. “It is the foundation that our country’s strength is built upon. To commemorate this, we have replaced our iconic Budweiser name with Freedom so we can all toast to the value we hold so dear.”




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