It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
In what’s become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America’s lager isn’t just going with a stars-and-stripes motif, it’s going with a new name. Get ready to pop open a can of Freedom.
“Here’s to the freedom that unites all Americans,” the text on the Budweiser cans proclaims. “It is the foundation that our country’s strength is built upon. To commemorate this, we have replaced our iconic Budweiser name with Freedom so we can all toast to the value we hold so dear.”