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After over a year of pivoting to keep its brand personality alive amid a pandemic, Bud Light announced its very own stimulus package—a partnership with six sports leagues, two major celebrities, restaurants and concert venues across the country. The 100-page proposal has one goal: give consumers the best summer ever in 2021.
The $10 million “Summer Stimmy Proposal” package includes 100,000 free tickets for games across six sports leagues and over 70 teams, a first round back at the bar for consumers and free live music tickets to concerts at amphitheaters nationwide, expected to take place in June and July.
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