Bud Light Brings Its Love of Music and Sports Together With a Super Bowl Music Festival

Post Malone will perform, alongside other big names in music

Post Malone, Cardi B and Aerosmith are set to perform ahead of the Big Game. Bud Light

Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the “Dilly Dilly” universe. While the brand has not yet announced whether or not it will return in 2019, Bud Light will definitely be involved in the festivities leading up to the game. The beverage company announced that it will put on a music festival in Atlanta, where Super Bowl LIII will be held on Feb. 3.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.