Bud Light Is Bringing ‘Dilly Dilly’ to the Super Bowl With Trilogy of New Ads Starting Today

Medieval universe expands, beginning with 'Wizard'

All great fantasy stories have a trilogy, the AB InBev brand says.

To the surprise of no one, Bud Light is extending its popular “Dilly Dilly” ads into a Super Bowl campaign with what it’s calling a “trilogy” of new commercials, beginning with one called “Wizard” that Adweek can reveal exclusively today.

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@nudd Tim Nudd is a former creative editor of Adweek.
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