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Bank ads love to talk about your dreams. A bucolic retirement, an Ivy League education for your kids, that five-bedroom home with the “Sold” sign in the yard.
But a new long-form ad—or branded short film, more accurately—from Canadian financial tech startup Koho positions banks not as the enablers of your best life but rather as harvesters of dreams, brutally siphoning customers of both their money and their aspirations.
It’s not a pretty picture.
Dystopian, bleak and visceral, “Dream Thieves” accomplishes exactly what Koho set out to do with its first major marketing push.
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