The Big Game

Bruce Springsteen Calls for Unity in Jeep’s 2-Minute Super Bowl Ad

CMO Olivier Francois called the Super Bowl spot 'the most spiritual commercial in history'

The longest ad of Super Bowl 55 will air in the second half.Jeep
By Lisa Lacy

February 7, 2021

In the second half of the 2021 Super Bowl, auto brand Jeep will air the longest ad of the game with music icon Bruce Springsteen calling on divided Americans to find common ground.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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