British Vogue Partnered With L'Oreal and McCann to Publish an 80-Page 'Non-Issue' on Aging

The project celebrated the relevance of women over 50

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Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a “non-issue” dedicated to the topic of age in the worlds of beauty, fashion and culture.

Created by McCann London and McCann Paris for client L’Oréal Paris, the 80-page “non-issue” is focused on women over the age of 50 and the youth-obsessed culture that can stifle the ways in which they’re appreciated.

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