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British confectionery brand Fox’s named Spark Foundry as its media planning and buying partner in the U.K to help it build awareness.
The appointment by the Valeo Snackfoods-owned brand, whose range includes Fox’s Glacier Mints, will give Spark Foundry the tools to build awareness and drive sales of the company’s candy range using a renewed media strategy working alongside creative agency Joint, which was appointed in 2020.
Fox’s, headquartered in Leicester, England, was founded in 1880 and sells both Glacier Mints and Fruit Mints.
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