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Publicis Media agency Spark Foundry is investing in optimizing its client service and media investment offering, hiring industry veteran Jason DaWayne Smith as president, diversified investments.
In the role, Smith will be tasked with overseeing the optimization of Spark Foundry’s client services and media optimization, helping the agency develop the right methodology to provide clients with recommendations to increase diverse media supply, data, technology, creative and measurement solutions.
Smith described the position as a collaborative role facilitating and optimizing custom business solutions for clients.