Breeze Airways Is Redefining Customer Experience by Making Travel 'Seriously Nice'

The new low-cost airline's approach during Covid-19 has made it an instant challenger

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The late Stephen Sondheim offered a lesson from Little Red Riding Hood in his 1986 musical Into the Woods: “Nice is different than good.”

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This story first appeared in the Feb. 21, 2022, issue of Adweek magazine. Click here to subscribe.