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It can be tricky to conceptualize how much water you’re pouring down the drain if you let that leaky faucet drip without fixing—or linger a little too long in the shower.
To help make it easier, Brazilian organic juice brand Greenpeople and agency Cheil Brazil designed a series of bottles in various sizes that lay out the issue in clear visual terms—with what the marketer is describing as a new unit of measurement, “The Waste Measure.”