The Road to Brandweek: Vineet Mehra of Walgreens on Bringing a Human Touch to Healthcare

Company is ramping up data efforts while keeping consumer needs at the forefront

vineet mehra walgreens cmo
Mehra joined Walgreens earlier this year. Walgreens Boots Alliance

Having been around for over 100 years with more than 18,500 stores in 11 countries, it’s no easy feat trying to figure out what consumers want and need at Walgreens. But that’s part of Vineet Mehra’s job, who took the reins as global chief marketing officer of Walgreens Boots Alliance (WBA) earlier this year, after serving as the global CMO at Ancestry.com.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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