Attend AboutFeatured Speakers ScheduleAttend Past Attendee Stats PartnersVenueContact MENUNovember 3-6, 2019 Palm Springs, CA Register Today Featured Speakers Join the Movement Schedule Nov. 3 Kick-off Nov. 4State of the Industry Nov. 5Future-Proofing Nov. 6 Activate 12:00-5:00pmRegistration and Check in 5:00-7:00pmWelcome Reception 6:00-8:00amMorning Wellness Activities 7:30-9:00amBreakfast and Registration 9:00-9:20amOpening RemarksMain StageRick GomezEVP, Chief Marketing and Digital Officer, TargetDanny WrightChief Brand Officer, AdweekJeff LitvackChief Executive Officer, Adweek 9:25-9:45amFacebookMain StageAntonio J. LucioChief Marketing Officer, Facebook 9:50-10:05amDisney State of The Industry KeynoteMain Stage 10:10-10:25amWarner Media State of The Industry KeynoteMain Stage 10:30-10:45amHave you Heard What’s Happening in Audio?Main StageIn this era of tech disruption and changing consumer behavior, audio’s role in the way we communicate, consume content and navigate daily life is changing. These shifts are ushering in new creative possibilities – from audio-driven experiences to multi-sensory ones where visual and audio strategies have to interplay in new ways. Learn about how the audio landscape is changing today, where it’s headed and why brands should prepare. SpeakersGina GarrubboCEO, National Public Media 10:50-11:05amIBM State of The Industry KeynoteMain Stage 11:05-11:30amNetworking Coffee Break & Room Change 11:30-12:30amAttendee SymposiumAt this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms. During this time, roundtable discussions will focus on timely issues within the advertising and marketing industry. 12:30-2:00pmLunch 2:00-2:20pmHYPE MEN DON’T WIN CHAMPIONSHIPS Main StageThe same is true with marketing. Simply hyping (advertising) your brand won’t change the business. You need to take real, significant action to create tangible experiences for people. Then, and only then will you be able to transform the brand and the business. Seth FreemanChief Marketing Office, Buffalo Wild Wings 2:25-2:45pmThe three Ts for successful cultural brands and businesses: and it’s not Tacos, Tamales and Tequila!Main StageTeam = building an engaged, fast and high-performing team, single-point lead agency model, consumer-first mindset. Tactics = stick to the strategy, learn to say NO, don’t benchmark the competition, data for validation not decision-making. Tension = “tension creates attention,” content that cuts through, learn to take risks.Alegra O'HareSVP, Chief Marketing Officer, GAP 2:50-3:10pmBelvedere VodkaMain StageRodney WilliamsPresident and Chief Marketing Officer, Belvedere Vodka 3:10-3:30pmNetworking Coffee Break 3:30-3:50pmOrchestrating Marketing Transformations that Propel the BusinessMain StageTo grow you must evolve, and to evolve you must transform. Hear from Hilton Chief Marketing Officer Kellyn Smith Kenny on how she’s propelling this iconic brand into the future. Learn how you can move quickly, embrace data and harness technology to stand out in today’s dynamic landscape.Kellyn Smith KennyGlobal Chief Marketing Officer, Hilton Worldwide 3:55-4:15pmTearing up the Playbook: Leveraging Data to Better Connect with Customers Main StageChris BruzzoChief Marketing Officer, Electronic Arts 4:20-4:40pmBurger KingMain StageFernando MachadoGlobal Chief Marketing Officer, Burger King 4:45-6:00pmWellness 6:00-7:00pmBrand Genius Opening Reception 7:00-10:00pmBrand Genius Awards Gala 10:00-12:00amAfter-hours Networking 6:00-8:00amMorning Wellness Activities 7:30-8:30amBreakfast 8:30-8:40amRemarksMain Stage 8:40-9:00amOpening KeynoteMain Stage 9:05-9:20amQualtrics State of The Industry KeynoteMain Stage 9:25-9:45am“Let’s Get Personal”Main StageThe modern marketers’ challenge is how to create personalized brand experiences that enrich individual lives. Nowhere is this more important than when making deeply personal health care decisions. Using technology to enable better personalization, we can redefine relationships and improve outcomes.Vineet MehraGlobal Chief Marketing Officer, Walgreens Boots Alliance 9:50-10:05amTrueX State of The Industry KeynoteMain Stage 10:05-10:30amNetworking Coffee Break 10:30-10:45amKPMG State of The Industry KeynoteMain Stage 10:50-11:10amCampbell Soup CompanyMain StageMark A. ClousePresident and Chief Executive Officer, Campbell Soup Company 11:15-11:30amHulu State of The Industry KeynoteMain Stage 11:30-11:45amNetworking Coffee Break & Room Change 11:45am-12:20pmFuture-Proofing Your BrandBreakout SessionsIBM on AINPR on Brand PurposeDataWarner Media on Addressability MarketingTalent RetentionDiversity and InclusionHulu on Culture of InnovationEntrepreneurship 12:20-2:00pmLunch 2:00-2:50pmFuture-Proofing Your BrandBreakout SessionsIBM on AINPR on Brand PurposeDataWarner Media on Addressability MarketingTalent RetentionDiversity and InclusionHulu on Culture of InnovationEntrepreneurship 3:00-3:20pmNetworking Coffee Break 3:20-3:40pmThe Re-Awakening of ChipotleMain StageIn 2018, Chipotle set out with the bold objective to be more visible, more distinctive, and more culturally relevant to consumers. A new marketing team had a new mission: reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose driven lifestyle brand! Chris BrandtChief Marketing Officer, Chipotle 3:45-4:05pm‘Disrupting Big’ - The Start-up Approach for Global OrganizationsMain StageWant to understand how to bring an innovative and creative start-up approach to marketing global brands? Join Pedro Earp, Joint Chief Marketing and ZX Ventures Officer for AB InBev, the world’s leading brewer, as he discusses the company’s journey in using disruption to provoke creativity by working with and learning from start-ups.Pedro EarpChief Marketing and ZX Officer, Anheuser-Busch InBev 4:10-4:30pmChrissy Teigen in ConversationMain StageChrissy TeigenCookbook Author, Television Personality, Model 4:30-5:45pmNetworking Lawn Activities 7:00-10:00pmBrandweek White Party and Casino NightJW Marriott Grove and Pavilion 10:00-12:00amAfter-hours Networking 6:00-8:00amMorning Wellness Activities 7:30-9:00amBreakfast 9:00-9:20amRemarksMain Stage 9:20-9:50amKeynoteMain Stage 9:55-10:20amBe a Disruptor in an Unknown Category: a Case Study on Heineken 0.0 Main StageJonnie CahillChief Marketing Officer, Heineken USA 10:20-10:40amNetworking Coffee Break 10:40-11:00amThe Purpose Challenge Main StageAs one of the world’s leaders in the purposeful brand movement, Jim Stengel will throw down the gauntlet on the largest challenge for leaders seeking to build a purpose-led growth brand. Hint: it is all about activation in daily work and measurement. Jim StengelPresident and Chief Executive Officer, The Jim Stengel Group 11:05-11:25amBuilding a More Inclusive CommunityMain StageSephora has always been a values-driven organization. Under the marketing leadership of Deborah Yeh, Sephora has continued to pledge the importance of diversity, inclusivity and empowerment. With the new tagline and brand campaign, “We Belong to Something Beautiful,” Sephora aims to represent the first public articulation of these values, working to ensure everyone feels like they belong. Yeh joins Adweek to reflect on the inception, purpose and reception of The Belong Initiative.Deborah YehChief Marketing Officer, Sephora 11:30-12:00pmLeading in the Digital EconomyMain StageThe world is changing faster than ever, and the smartest response for those in charge is to empower small teams, lead by influence, drive common purpose, and consistently communicate learnings across the organization. Former Navy SEAL and CEO of CrossLead, David Silverman, provides the provocative and dynamic case for organizations to operate with speed and agility. Drawing on his collective leadership experiences, Silverman will help to bridge the gaps on how to lead and succeed in today’s complex environment. David SilvermanFounder and Chief Executive Officer, CrossLead 12:00-1:30pmLunch 1:30-2:40pmBreakout SessionsAt this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms. During this time, topics will focus on 8 specific verticals within the advertising and marketing industry.Automotive Vertical BreakoutBreakout Room ACurbing car emissions and a move toward automation has automotive marketers venturing down roads not yet taken. Hear from both established brands like Cadillac and challengers on alternative transportation, ride sharing apps and electric cars.Showing Up Differently: How Innovation has led to the Marketer’s DreamHear from Melissa Grady, Head of Media and Performance Marketing, on how Cadillac is identifying target consumers and activating within these audiences. The outcome? The Marketer’s dream: the right message at the right time and place. Melissa GradyDirector of Media and Performance Marketing, CadillacEntertainment Vertical BreakoutBreakout Room BPerfecting the consumer experience is the holy grail of brands. In order to compete in today’s competitive landscape, marketers first must understand how to effectively engage, entertain and maintain their customers. Leading marketers from the LA Rams, Activision Blizzard Esports League and American Express Company will be at Brandweek to discuss how to win in the experience economy.LA RamsRonalee Zarate-BayaniChief Marketing Officer, Los Angeles RamsActivisionDaniel CherryChief Marketing Officer, Activision Blizzard Esports LeaguesAmerican ExpressDeborah CurtisVice President, Head of Global Brand Experiences and Partnerships, American Express CompanyRetail Vertical BreakoutBreakout Room CRetail space is undergoing radical change. Consumers’ preferences, attitudes and behaviors have all shifted – and marketers are doing their best to keep up, if not to anticipate what’s around the corner. Vans and Kroger join Brandweek editors to share insights on engaging shoppers, perfecting the customer journey and positioning their brands for the future.How an ‘Off the Wall’ Brand Ethos Engages and Inspires Global Creative ExpressionVans doesn’t just talk about creative expression, they actively enable it through products, platforms and campaigns that pivot on being globally consistent with local relevancy. As the global brand tracks towards $5 billion in revenue by 2023, learn how Vans stays true on its brand promise: to enable creative expression and encourage an “Off the Wall” attitude by creating meaningful grassroots interactions and experiential marketing efforts to build lifetime brand loyalty with newcomers, fandoms and loyalists alike. Nick StreetVice President of Global Integrated Marketing, VansCreativity and Commerce: Strategies for Reenergizing a Legacy Retail BrandAlthough the average person makes 221 food-related decisions a day, many consumers cannot identify meaningful differences between leading food retailers. Mandy Rassi, vice president of marketing for Kroger, joins Adweek’s Senior Editor Doug Zanger to discuss how Kroger refreshed its brand identity to cut through the ‘sea of sameness’ and solidify its position as the authority on fresh and quality food. Mandy RassiVice President of Marketing, The Kroger CompanyCPG Vertical BreakoutBreakout Room DHangry shoppers have a bounty of snacks to choose from these days. So, how do brands, both established and new, stand out in a crowded space? Join Frito-Lay, Tony’s Chocolonely and Mondelez International at Brandweek to learn best practices from leading marketers on disrupting the CPG category through storytelling, brand values and packaging.Changing the Chocolate IndustryThis is a story about cocoa, a Dutch journalist, and how a small chocolate brand is changing the global chocolate industry from within by going against the grain. Our vision is 100% slave-free chocolate. Not just our chocolate, but all chocolate worldwide. Michelle WaldSprinkles (aka US Country Manager), Tony's ChocolonelyHarnessing your Brand Purpose to Drive Authentic CommunicationsHear how 100+ old snacking brands are remaining relevant and engaging by identifying and living their brand purpose.Patty GonzalezSenior Director and Marketing Lead, US Savory portfolio, Mondelēz InternationalRestaurants Vertical BreakoutBreakout Room EDining is no longer just about inhaling a burger, it’s become an experience – and a convenient, pleasurable one at that as marketers tap technology and their smarts to enhance the customer experience. Join &pizza and UberEats to learn how they turned the tables on the established restaurant industry. Democratizing BusinessHear from the co-founder of &pizza, Michael Lastoria, on how he built a business that does well by doing good, letting employees take the reins and putting purpose before profits.Michael LastoriaCo-founder and Chief Executive Officer, &pizzaUberEatsNikki NeuburgerGlobal Head of Marketing, Uber EatsLifestyle Vertical BreakoutBreakout Room FStaying active and the pursuit of happiness via travel, dating, exercise and sports are priorities for today’s consumers. Experiential campaigns, stand-out campaigns and targeting are exciting ways to express a brand’s voice and values but staying on message can be tricky. Hear from Jetblue, Tinder and Gatorade on how to play the game – and win.JetblueElizabeth WindramVP, Marketing, jetBlueBeyond Fuel with Jill Abbott Today more than ever we’re seeing innovation and fast-paced developments in emerging media, consumerism and technologies. Each of these transformations offer novel ways for brands to connect with and interact with audiences old and new. How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want? Hear from Jill Abbot, Gatorade’s Head of Consumer and Engagement on how she is shaping the way the Gatorade fuels connections and drives growth while staying true to the legacy of a brand that’s 50+ years-old. Jill AbbottHead of Consumer and Athlete Engagement, GatoradeThe Rise of Gen Z & the New Definition of IRL Hear from Tinder CMO Jenny Campell on where Tinder fits into the social culture of today and why keeping your audience engaged is the key to staying relevant. With more than half of Tinder users between the ages of 18-25, learn how the company has focused its brand engagement efforts to reach the Gen Z audience and adapt to the changing culture of how young people meet. Jenny CampbellChief Marketing Officer, TinderTelecom Vertical BreakoutBreakout Room GWith the imminent arrival of 5G technology, more data at higher speeds will revolutionize mobile content and marketing. This also means greater issues with consumer trust and privacy. Learn about Samsung Electronics and Verizon’s Visible ongoing efforts to harness this brave new world.VisibleMinjae OrmesChief Marketing Officer, VisibleSamsung ElectronicsMichelle Crossan-MatosVice President, Strategy and Transformation, Samsung Electronics AmericaWellness Vertical BreakoutBreakout Room HWellbeing is no longer just a fad, it’s a lifestyle. Consumers now prioritize sound mind and body and spirit – and brands have taken notice. Whether it’s tapping into your gene pool or exploring the benefits of cannabis. Learn from leading marketers in the space, 23andMe and Red, White & Bloom, on engaging consumers in new, unchartered wellness spaces.23andMeTracy KeimVice President, Consumer Marketing and Brand, 23andMePurpose-Driven Cannabis: Wellness is the Ultimate Brand HighHear from cannabis visionary Brad Rogers of Red White & Bloom on how he is leveraging his experience within an untapped industry to enable consumers to achieve better health through CBD. With more and more brands from beauty to alcohol beginning to recognize its potential, Rogers sees an America on the cusp of a new revolution in wellness management – and new-to-the-world brand partnerships. Brad RogersChief Executive Officer, Red, White & Bloom 2:40-3:00pmNetworking Break 3:00-3:20pmFireside: NASCARMain StageJill GregoryEVP, Chief Marketing Officer, NASCAR 3:25-3:45pmWalmartMain Stage 3:50-4:10pmCitiMain StageJennifer BreithauptGlobal Consumer Chief Marketing Officer, CitiCarla HassanChief Brand Officer, Citi 4:15-4:35pmAirbnb ExperiencesMain StageMusa TariqHead of Marketing, Airbnb Experiences 4:40-5:00pmKeynoteMain Stage 5:05-5:25pmCareer Progression: From Brand Marketer to CEOMain StageEmily CulpChief Executive Officer, Cover FX 5:25-5:40pmCareer Progression: From CMO to CEOMain StageDave BurwickPresident and Chief Executive Officer, Boston Beer Company 5:40-6:00pmCareer Progression: How To Become a Board Seat MemberMain Stage 7:00-10:00pmBrandweek Constellation Ball 10:00-12:00amAfter-hours Networking Register Today Attend Register Today Past Attendee Stats AttendPartnersPresenting PartnersSupporting PartnersVenue JW Marriott Desert Springs Resort & Spa74-855 Country Club DrivePalm Desert, CA 92260 Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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