Attend AboutFeatured Speakers ScheduleAttend Past AttendeesSponsorsVenueContact MENUMissed Brandweek 2018? Catch up on highlights here AttendFeatured SpeakersSchedule Nov. 3 Kick-off Nov. 4State of the Industry Nov. 5Future-Proofing Nov. 6 Activate 12:00-5:00pmRegistration and Check in 5:00-7:00pmWelcome Reception 6:00-8:00amMorning Wellness Activities 8:00-9:00amBreakfast and Registration 9:10-9:30amOpening RemarksMain Stage 9:30-10:00amOpening KeynoteMain Stage 10:05-10:30amFacebookMain StageAntonio J. LucioChief Marketing Officer, Facebook 10:30-10:45amNetworking Coffee Break 10:45-12:45pmState of the Industry Keynotes 12:45-2:00pmLunch 2:00-2:20pmKeynote: HYPE MEN DON’T WIN CHAMPIONSHIPS Main StageThe same is true with marketing. Simply hyping (advertising) your brand won’t change the business. You need to take real, significant action to create tangible experiences for people. Then, and only then will, will you be able to transform the brand and the business. Seth FreemanChief Marketing Office, Buffalo Wild Wings 2:25-2:45pmFireside: The three Ts for successful cultural brands and businesses: and it’s not Tacos, Tamales and Tequila!Main StageTeam = building an engaged, fast and high-performing team, single-point lead agency model, consumer-first mindset. Tactics = stick to the strategy, learn to say NO, don’t benchmark the competition, data for validation not decision-making. Tension = “tension creates attention,” content that cuts through, learn to take risks.Alegra O'HareSVP, Chief Marketing Officer, GAP 2:50-3:10pmBelvedere VodkaRodney WilliamsPresident and Chief Marketing Officer, Belvedere Vodka 3:10-3:25pmNetworking Coffee Break 3:30-3:50pmHiltonMain StageKellyn Smith KennyGlobal Chief Marketing Officer, Hilton Worldwide 3:55-4:15pmTearing up the Playbook: Leveraging Data to Better Connect with Customers Chris BruzzoChief Marketing Officer, Electronic Arts 4:20-4:40pmBurger KingFernando MachadoGlobal Chief Marketing Officer, Burger King Wellness4:45-6:00pm 6:00-7:00pmBrand Genius Opening Reception 7:00-10:00pmBrand Genius Awards Gala 10:00-12:00amAfter-hours Networking 6:00-8:00amMorning Wellness Activities 8:00-9:00amBreakfast 9:10-9:30amRemarksMain Stage 9:30-10:00amKeynoteMain Stage 10:05-10:25amCampbell Soup CompanyMain StageMark A. ClousePresident and Chief Executive Officer, Campbell Soup Company 10:30-10:50amFuturist Keynote 10:55-11:15amWalgreens Boots AllianceMain StageVineet MehraGlobal Chief Marketing Officer, Walgreens Boots Alliance 11:15-11:30amNetworking Coffee Break 11:30-12:30pmFuture-Proofing Your BrandBreakout SessionsAICustomer ExperienceDataAddressability MarketingTalent RetentionDiversity and InclusionCulture of InnovationEntrepreneurship 12:30-2:00pmLunch 2:00-3:00pmFuture-Proofing Your BrandBreakout SessionsAICustomer ExperienceDataAddressability MarketingTalent RetentionDiversity and InclusionCulture of InnovationEntrepreneurship 3:00-3:15pmNetworking Break 3:15-3:35pmThe Re-Awakening of ChipotleMain StageIn 2018, Chipotle set out with the bold objective to be more visible, more distinctive, and more culturally relevant to consumers. A new marketing team had a new mission: reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose driven lifestyle brand! Chris BrandtChief Marketing Officer, Chipotle 3:40-4:00pmAnheuser-Busch InBevMain StagePedro EarpChief Marketing and ZX Officer, Anheuser-Busch InBev 4:00-5:45pmNetworking Lawn Activities 7:00-10:00pmBrandweek White Party and Casino NightJW Marriott Grove and Pavilion 10:00-12:00amAfter-hours Networking 6:00-8:00amMorning Wellness Activities 8:00-9:00amBreakfast 9:10-9:30amRemarksMain Stage 9:30-10:00amKeynoteMain Stage 10:05-10:25amBe a disruptor in an unknown category: a case study on Heineken 0.0 Main StageJonnie CahillChief Marketing Officer, Heineken USA 10:25-10:40amNetworking Coffee Break 10:40-11:00amKeynote: The Purpose Challenge Main StageAs one of the world’s leaders in the purposeful brand movement, Jim Stengel will throw down the gauntlet on the largest challenge for leaders seeking to build a purpose-led growth brand. Hint: it is all about activation in daily work and measurement. Jim StengelPresident and Chief Executive Officer, The Jim Stengel Group 11:05-11:25amBuilding a More Inclusive CommunityMain StageSephora has always been a values-driven organization. Under the marketing leadership of Deborah Yeh, Sephora has continued to pledge the importance of diversity, inclusivity and empowerment. With the new tagline and brand campaign, “We Belong to Something Beautiful,” Sephora aims to represent the first public articulation of these values, working to ensuring everyone feels like they belong. Yeh joins Adweek to reflect on the inception, purpose and reception of The Belong Initiative.Deborah YehChief Marketing Officer, Sephora 11:30-11:50amCrossLeadMain StageDavid SilvermanFounder and CEO, CrossLead 12:00-1:30pmLunch 1:30-2:40pmVerticalsAutomotiveAmber QuistChief Marketing Officer, Silvercar at AudiEntertainmentRonalee Zarate-BayaniChief Marketing Officer, Los Angeles RamsRetailNick StreetVice President of Global Integrated Marketing, VansCPGMichelle WaldSprinkles (aka US Country Manager), Tony's ChocolonelyJill AbbottHead of Consumer and Athlete Engagement, GatoradeRestaurantsNikki NeuburgerGlobal Head of Marketing, Uber EatsMichael LastoriaCo-founder and Chief Executive Officer, &pizzaLifestyleElizabeth WindramVP, Marketing, jetBlueTelecomMinjae OrmesChief Marketing Officer, VisibleWellnessTracy KeimVice President, Consumer Marketing and Brand, 23andMe 2:40-3:00pmNetworking Break 3:00-3:20pmFireside: NASCARMain StageJill GregoryEVP, Chief Marketing Officer, NASCAR 3:25-3:45pmTelling Stories from the HeartMain StageBarbara Messing, CMO of Walmart, sits down with Adweek’s Chief Community Officer, Nadine Dietz, to discuss the impact of purposeful storytelling. 3:50-4:10pmCitiMain StageJennifer BreithauptGlobal Consumer Chief Marketing Officer, CitiCarla HassanChief Brand Officer, Citi 4:15-4:35pmAirbnb ExperiencesMain StageMusa TariqHead of Marketing, Airbnb Experiences 4:40-5:00pmKeynoteMain Stage 5:05-5:25pmFrom Brand Marketer to CEOMain StageEmily CulpCEO, Cover FX 5:25-5:40pmFrom CMO to CEOMain Stage SpeakersDave Burwick 5:40-6:00pmHow To Become a Board Seat MemberMain Stage 7:00-10:00pmBrandweek Constellation Ball 10:00-12:00amAfter-hours NetworkingAttend Attend Past Brandweek Attendees AttendSponsorsVenue JW Marriott Desert Springs Resort & Spa74-855 Country Club DrivePalm Desert, CA 92260 Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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