Attend AboutFeatured Speakers ScheduleWhy Brandweek?Passes PartnersVenueContact MENUNovember 3-6, 2019 Palm Springs, CA Register Today Featured Speakers Join the Movement Schedule Nov. 3 Kick-off Nov. 4State of the Industry Nov. 5Future-Proofing Nov. 6 Activate 12:00-5:00pmRegistration and Check in 5:00-7:00pmWelcome Reception 7:00-9:00pmBrave Partner Networking After-Party 6:00-8:00amMorning Wellness Activities 7:30-9:00amBreakfast and Registration 7:30-8:30amWomen Trailblazers BreakfastPresented by First Media. By Invitation only.Sharon RechterPresident and Head of Business Development, First Media 9:00-9:20amOpening RemarksMain StageRick GomezEVP, Chief Marketing and Digital Officer, TargetDanny WrightChief Brand Officer, AdweekJeff LitvackChief Executive Officer, Adweek 9:25-9:45amChobaniMain StagePeter McGuinnessPresident, Chobani 9:50-10:05amDisney State of The Industry KeynoteMain Stage 10:10-10:30amBelvedere VodkaMain StageRodney WilliamsPresident and Chief Marketing Officer, Belvedere Vodka 10:35-10:50amHave you Heard What’s Happening in Audio?Main StageIn this era of tech disruption and changing consumer behavior, audio’s role in the way we communicate, consume content and navigate daily life is changing. These shifts are ushering in new creative possibilities – from audio-driven experiences to multi-sensory ones where visual and audio strategies have to interplay in new ways. Learn about how the audio landscape is changing today, where it’s headed and why brands should prepare.Gina GarrubboPresident and Chief Executive Officer, National Public Media 10:55-11:10amIBM State of The Industry KeynoteMain StageRandi StipesChief Marketing Officer, IBM Watson Media and Weather 11:10-11:30amNetworking Coffee Break & Room Change 11:30-12:30amAttendee SymposiumAt this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms. During this time, roundtable discussions will focus on timely issues within the advertising and marketing industry. 12:30-2:00pmLunch 2:00-2:20pmHYPE MEN DON’T WIN CHAMPIONSHIPS Main StageThe same is true with marketing. Simply hyping (advertising) your brand won’t change the business. You need to take real, significant action to create tangible experiences for people. Then, and only then will you be able to transform the brand and the business. Seth FreemanChief Marketing Officer, Buffalo Wild Wings 2:25-2:45pmThe three Ts for successful cultural brands and businesses: and it’s not Tacos, Tamales and Tequila!Main StageTeam = building an engaged, fast and high-performing team, single-point lead agency model, consumer-first mindset. Tactics = stick to the strategy, learn to say NO, don’t benchmark the competition, data for validation not decision-making. Tension = “tension creates attention,” content that cuts through, learn to take risks.Alegra O'HareSVP, Chief Marketing Officer, GAP 2:50-3:05pmWarner Media State of The Industry KeynoteMain Stage 3:05-3:30pmNetworking Coffee Break 3:30-3:50pmOrchestrating Marketing Transformations that Propel the BusinessMain StageTo grow you must evolve, and to evolve you must transform. Hear from Hilton Chief Marketing Officer Kellyn Smith Kenny on how she’s propelling this iconic brand into the future. Learn how you can move quickly, embrace data and harness technology to stand out in today’s dynamic landscape.Kellyn Smith KennyGlobal Chief Marketing Officer, Hilton Worldwide 3:55-4:15pmTearing up the Playbook: Leveraging Data to Better Connect with Customers Main StageChris BruzzoChief Marketing Officer, Electronic Arts 4:20-4:40pmBurger KingMain StageFernando MachadoGlobal Chief Marketing Officer, Burger King 4:45-6:00pmWellness Activities 6:00-7:00pmBrand Genius Opening Reception 7:00-10:00pmBrand Genius Awards Gala 10:00-12:00amAfter-hours Networking 6:00-8:00amMorning Wellness Activities 7:30-8:30amBreakfast 7:30-8:30amGenZEO BreakfastPresented by Viacom. By Invitation only. 8:30-8:40amOpening RemarksMain StageBrian MartinChairman, Adweek 8:40-9:00am“Let’s Get Personal”Main StageThe modern marketers’ challenge is how to create personalized brand experiences that enrich individual lives. Nowhere is this more important than when making deeply personal health care decisions. Using technology to enable better personalization, we can redefine relationships and improve outcomes.Vineet MehraGlobal Chief Marketing Officer, Walgreens Boots Alliance 9:05-9:20amQualtrics State of The Industry KeynoteMain StageKelly WaldherExecutive Vice President & General Manager, Brand Experience & Research Core, QualtricsXM 9:25-9:45amLufthansaMain Stage 9:50-10:05amTrueX State of The Industry KeynoteMain Stage 10:05-10:30amNetworking Coffee Break 10:30-10:45amThe Economics of the Connected CustomerMain StageRegardless of industry or market, the connected customer brings more knowledge, expectations and power to the market than ever before. The very source of revenue, customers, are dramatically changing the economics of the business – particularly in marketing. Join us to understand how marketing must adapt if it is to successfully and profitably meet the connected customer’s needs and the firm’s revenue expectations.Jason GallowayManaging Director, Customer Advisory, KPMG 10:50-11:10amCampbell’s Brand @ 150 years – Remaining Relevant in a Changing WorldMain StageMark A. ClousePresident and Chief Executive Officer, Campbell Soup Company 11:15-11:30amHulu State of The Industry KeynoteMain Stage 11:30-11:45amNetworking Coffee Break & Room Change 11:45am-12:35pmFuture-Proofing Your BrandBreakout SessionsIBM on AIRoom AWarner Media on AddressabilityRoom BQualtricsRoom CDisneyRoom DJerry DanielloSenior Vice President, Entertainment Brand Solutions, Disney Advertising SalesJeffrey WeinstockVice President & Creative Director, Disney Advertising SalesThe Future of Marketing Plan and Spend ManagementRoom EJoin us as we uncover the major challenges faced in managing marketing investments today and the future changes required if high stakes decisions around budgeting, sourcing, validating and measuring are to be successful. We’ll share leading trends across industries and discuss how to begin the journey towards improved capabilities and MROI.Jason GallowayManaging Director, Customer Advisory, KPMGMarianne SeilerFaculty, Northwestern UniversityTrueXRoom FBuilding Purpose-Driven BrandsRoom GToday, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and set of values. As brands old and new define their core purpose, they must consider how that purpose shines through in their business decisions, in their marketing, and — most importantly — in the experiences of their customers. Join Meg Goldthwaite, CMO of NPR, for a fireside chat on how infusing purpose into everything—from product design to partnership decisions—can lead to more meaningful and authentic connections with audiences and customers.Meg GoldthwaiteChief Marketing Officer, NPRHulu on Culture of InnovationRoom H 12:35-2:00pmLunch 2:00-2:50pmFuture-Proofing Your BrandBreakout SessionsIBM on AIRoom AWarner Media on AddressabilityRoom BQualtricsRoom CDisneyRoom DJerry DanielloSenior Vice President, Entertainment Brand Solutions, Disney Advertising SalesJeffrey WeinstockVice President & Creative Director, Disney Advertising SalesThe Future of Marketing Plan and Spend ManagementRoom EJoin us as we uncover the major challenges faced in managing marketing investments today and the future changes required if high stakes decisions around budgeting, sourcing, validating and measuring are to be successful. We’ll share leading trends across industries and discuss how to begin the journey towards improved capabilities and MROI.Jason GallowayManaging Director, Customer Advisory, KPMGMarianne SeilerFaculty, Northwestern UniversityTrueXRoom FBuilding Purpose-Driven BrandsRoom GToday, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and set of values. As brands old and new define their core purpose, they must consider how that purpose shines through in their business decisions, in their marketing, and — most importantly — in the experiences of their customers. Join Meg Goldthwaite, CMO of NPR, for a fireside chat on how infusing purpose into everything—from product design to partnership decisions—can lead to more meaningful and authentic connections with audiences and customers.Meg GoldthwaiteChief Marketing Officer, NPRHulu on Culture of InnovationRoom H 3:00-3:20pmNetworking Coffee Break & Room Change 3:20-3:40pmThe Re-Awakening of ChipotleMain StageIn 2018, Chipotle set out with the bold objective to be more visible, more distinctive, and more culturally relevant to consumers. A new marketing team had a new mission: reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose driven lifestyle brand! Chris BrandtChief Marketing Officer, Chipotle 3:45-4:05pm‘Disrupting Big’ - The Start-up Approach for Global OrganizationsMain StageWant to understand how to bring an innovative and creative start-up approach to marketing global brands? Join Pedro Earp, Joint Chief Marketing and ZX Ventures Officer for AB InBev, the world’s leading brewer, as he discusses the company’s journey in using disruption to provoke creativity by working with and learning from start-ups.Pedro EarpChief Marketing and ZX Officer, Anheuser-Busch InBev 4:10-4:30pmChrissy Teigen in ConversationMain StageChrissy TeigenCookbook Author, Television Personality, Model 4:30-5:45pmNetworking Lawn Activities 7:00-10:00pmBrandweek White Party and Casino NightJW Marriott Grove and Pavilion 10:00-12:00amAfter-hours Networking 6:00-8:00amMorning Wellness Activities 7:30-9:00amBreakfast 9:00-9:20amOpening RemarksMain Stage 9:20-9:50amKeynoteMain Stage 9:55-10:20amThe Feelings BusinessMain StageIt’s all about being remembered! But how do we continue to stay in the minds of consumers as markets and industries perpetually change? By going back to basics, thinking of consumers as people first and metrics second, and sparking joy! HEINEKEN USA is on a mission to do that, embracing marketing in the age of analytics while striving to create joy. It is the intersection of the tangible and measurable aspects of marketing combined with the search for joy that fuels the agenda at HEINEKEN USA. Remembering we’re in the business of feelings…Jonnie CahillChief Marketing Officer, Heineken USA 10:20-10:40amNetworking Coffee Break 10:40-11:00amCareer Progression: From Chief Marketing Officer to Chief Executive SpeakersEmily CulpChief Executive Officer, Cover FXDave BurwickPresident and Chief Executive Officer, Boston Beer Company 11:05-11:25amBuilding a More Inclusive CommunityMain StageSephora has always been a values-driven organization. Under the marketing leadership of Deborah Yeh, Sephora has continued to pledge the importance of diversity, inclusivity and empowerment. With the new tagline and brand campaign, “We Belong to Something Beautiful,” Sephora aims to represent the first public articulation of these values, working to ensure everyone feels like they belong. Yeh joins Adweek to reflect on the inception, purpose and reception of The Belong Initiative.Deborah YehChief Marketing Officer, Sephora 11:30-11:50amThe Purpose Challenge Main StageAs one of the world’s leaders in the purposeful brand movement, Jim Stengel will throw down the gauntlet on the largest challenge for leaders seeking to build a purpose-led growth brand. Hint: it is all about activation in daily work and measurement. Jim StengelPresident and Chief Executive Officer, The Jim Stengel Group 11:50-1:30pmLunch 1:30-2:40pmBreakout SessionsAt this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms. During this time, topics will focus on 8 specific verticals within the advertising and marketing industry.Automotive Vertical BreakoutBreakout Room ACurbing car emissions and a move toward automation has automotive marketers venturing down roads not yet taken. Hear from both established brands like Cadillac and challengers on alternative transportation, ride sharing apps and electric cars.How to Ignite Your Brand with Powerful StorytellingCompanies are investing heavily in content development, but how do they know if it’s really having an impact, reaching the right audiences and elevating the brand. Learn how Hyundai uses custom content to tell purposeful stories that are successfully creating passionate fans of the brand. Paul ImhoffDirector, Marketing Communications, Hyundai Motor AmericaShowing Up Differently: How Innovation has led to the Marketer’s DreamHear from Melissa Grady, Head of Media and Performance Marketing, on how Cadillac is identifying target consumers and activating within these audiences. The outcome? The Marketer’s dream: the right message at the right time and place. Melissa GradyDirector of Media and Performance Marketing, CadillacExperience Architects: Turning Moments in Momentum Hear from Shawna Burtscher, Director of Experiential Marketing, on how Audi of America is creating more experience-based opportunities for consumers to interact with the brand. From choosing the right partners to culturally relevant events, experience can be used as a tool to tell brand stories and connect with consumers across multiple touch points in new and authentic ways.Entertainment Vertical BreakoutBreakout Room BPerfecting the consumer experience is the holy grail of brands. In order to compete in today’s competitive landscape, marketers first must understand how to effectively engage, entertain and maintain their customers. Leading marketers from the LA Rams, Activision Blizzard Esports League and American Express Company will be at Brandweek to discuss how to win in the experience economy.LA RamsRonalee Zarate-BayaniChief Marketing Officer, Los Angeles RamsActivisionDaniel CherryChief Marketing Officer, Activision Blizzard Esports LeaguesCreating the Next Generation of Experiences on a Global StageAll great partnerships and experiences for American Express begin and end with their customer. Consumers today are more global than ever, willing to travel the world for the next best experience. During this session, Deb Curtis, Vice President of Global Brand Experiences & Partnerships, American Express, will discuss the value of consistently backing customers at premier global events, while providing a unique experience that seamlessly connects both physical and digital spaces – ensuring everything is done in service of how they live their lives and their passions.Deborah CurtisVice President, Head of Global Brand Experiences and Partnerships, American Express CompanyRetail Vertical BreakoutBreakout Room CRetail space is undergoing radical change. Consumers’ preferences, attitudes and behaviors have all shifted – and marketers are doing their best to keep up, if not to anticipate what’s around the corner. Vans and Kroger join Brandweek editors to share insights on engaging shoppers, perfecting the customer journey and positioning their brands for the future.How an ‘Off the Wall’ Brand Ethos Engages and Inspires Global Creative ExpressionVans doesn’t just talk about creative expression, they actively enable it through products, platforms and campaigns that pivot on being globally consistent with local relevancy. As the global brand tracks towards $5 billion in revenue by 2023, learn how Vans stays true on its brand promise: to enable creative expression and encourage an “Off the Wall” attitude by creating meaningful grassroots interactions and experiential marketing efforts to build lifetime brand loyalty with newcomers, fandoms and loyalists alike. Nick StreetVice President of Global Integrated Marketing, VansCreativity and Commerce: Strategies for Reenergizing a Legacy Retail BrandAlthough the average person makes 221 food-related decisions a day, many consumers cannot identify meaningful differences between leading food retailers. Mandy Rassi, vice president of marketing for Kroger, joins Adweek’s Senior Editor Doug Zanger to discuss how Kroger refreshed its brand identity to cut through the ‘sea of sameness’ and solidify its position as the authority on fresh and quality food. Mandy RassiVice President of Marketing, The Kroger CompanyCPG Vertical BreakoutBreakout Room DHangry shoppers have a bounty of snacks to choose from these days. So, how do brands, both established and new, stand out in a crowded space? Join Frito-Lay, Tony’s Chocolonely and Mondelez International at Brandweek to learn best practices from leading marketers on disrupting the CPG category through storytelling, brand values and packaging.Changing the Chocolate IndustryThis is a story about cocoa, a Dutch journalist, and how a small chocolate brand is changing the global chocolate industry from within by going against the grain. Our vision is 100% slave-free chocolate. Not just our chocolate, but all chocolate worldwide. Michelle WaldSprinkles (aka US Country Manager), Tony's ChocolonelyHarnessing your Brand Purpose to Drive Authentic CommunicationsHear how 100+ old snacking brands are remaining relevant and engaging by identifying and living their brand purpose.Patty GonzalezSenior Director and Marketing Lead, US Savory portfolio, Mondelēz InternationalRestaurants Vertical BreakoutBreakout Room EDining is no longer just about inhaling a burger, it’s become an experience – and a convenient, pleasurable one at that as marketers tap technology and their smarts to enhance the customer experience. Join &pizza and UberEats to learn how they turned the tables on the established restaurant industry. Democratizing BusinessHear from the co-founder of &pizza, Michael Lastoria, on how he built a business that does well by doing good, letting employees take the reins and putting purpose before profits.Michael LastoriaCo-founder and Chief Executive Officer, &pizzaLet's EatsA conversation with Nikki Neuburger, Global Head of Marketing at Uber Eats, about the future of food marketing, engaging customers globally, and delivering food moments that enrich lives and help communities prosper.Nikki NeuburgerGlobal Head of Marketing, Uber EatsThe Taco Bell Hotel and Resort: Reimagining The Fan ExperienceUncovering fan-driven insights unlocks new and sometimes unexpected ways for a brand to engage with audiences. A look at Taco Bell’s limited time hotel and resort experience and the approach to fuel brand fandom in today’s marketplace. Jennifer ArnoldtSenior Director of Retail Engagement and Experience, Taco BellLifestyle Vertical BreakoutBreakout Room FStaying active and the pursuit of happiness via travel, dating, exercise and sports are priorities for today’s consumers. Experiential campaigns, stand-out campaigns and targeting are exciting ways to express a brand’s voice and values but staying on message can be tricky. Hear from Jetblue, Tinder and Gatorade on how to play the game – and win.Activating at 35,000 feet: In Conversation with Elizabeth WindramHear from JetBlue’s head of marketing, Elizabeth WIndram, on how to activate your challenger brand, while keeping the work both fun and strategically driven.Elizabeth WindramVP, Marketing, jetBlueBeyond Fuel with Jill Abbott Today more than ever we’re seeing innovation and fast-paced developments in emerging media, consumerism and technologies. Each of these transformations offer novel ways for brands to connect with and interact with audiences old and new. How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want? Hear from Jill Abbot, Gatorade’s Head of Consumer and Engagement on how she is shaping the way the Gatorade fuels connections and drives growth while staying true to the legacy of a brand that’s 50+ years-old. Jill AbbottHead of Consumer and Athlete Engagement, GatoradeThe Rise of Gen Z & the New Definition of IRL Hear from Tinder CMO Jenny Campell on where Tinder fits into the social culture of today and why keeping your audience engaged is the key to staying relevant. With more than half of Tinder users between the ages of 18-25, learn how the company has focused its brand engagement efforts to reach the Gen Z audience and adapt to the changing culture of how young people meet. Jenny CampbellChief Marketing Officer, TinderCommunication Vertical BreakoutBreakout Room GWith the imminent arrival of 5G technology, more data at higher speeds will revolutionize communication and marketing. This also means greater issues with consumer trust and privacy. Learn about Verizon’s Visible and other communication platforms ongoing efforts to harness this brave new world.How New Brands Are Reshaping Legacy Driven IndustriesAs the first fully digital phone service provider in the United States, Visible has redefined the outdated consumer journey in telecommunications. Minjae Ormes, Visible’s chief marketing officer, joins Brandweek to discuss how to attract and succeed with the modern consumer. Minjae OrmesChief Marketing Officer, VisibleWellness Vertical BreakoutBreakout Room HWellbeing is no longer just a fad, it’s a lifestyle. Consumers now prioritize sound mind and body and spirit – and brands have taken notice. Whether it’s tapping into your gene pool or exploring the benefits of cannabis. Learn from leading marketers in the space, 23andMe and Red, White & Bloom, on engaging consumers in new, unchartered wellness spaces.23andMeTracy KeimVice President, Consumer Marketing and Brand, 23andMePurpose-Driven Cannabis: Wellness is the Ultimate Brand HighHear from cannabis visionary Brad Rogers of Red White & Bloom on how he is leveraging his experience within an untapped industry to enable consumers to achieve better health through CBD. With more and more brands from beauty to alcohol beginning to recognize its potential, Rogers sees an America on the cusp of a new revolution in wellness management – and new-to-the-world brand partnerships. Brad RogersChief Executive Officer, Red, White & Bloom 2:40-3:00pmNetworking Coffee Break 3:00-3:20pmDriving the Future of Fan EngagementMain StageNASCAR, the iconic motorsport with a 70-year history, is experiencing a transformation. While the drama and intensity of high-stakes racing at 200 miles per hour still defines the sport, today’s fans are consuming NASCAR in a myriad of new ways. From data-driven marketing and content strategies to immersive digital experiences and esports, EVP and CMO Jill Gregory will share how NASCAR is innovating to bring fans even closer to the racing action and its drivers behind the wheel.Jill GregoryEVP, Chief Marketing Officer, NASCAR 3:25-3:45pmLeading in the Digital EconomyMain StageThe world is changing faster than ever, and the smartest response for those in charge is to empower small teams, lead by influence, drive common purpose, and consistently communicate learnings across the organization. Former Navy SEAL and CEO of CrossLead, David Silverman, provides the provocative and dynamic case for organizations to operate with speed and agility. Drawing on his collective leadership experiences, Silverman will help to bridge the gaps on how to lead and succeed in today’s complex environment. David SilvermanFounder and Chief Executive Officer, CrossLead 3:50-4:10pmPower of One: Building a Brand from the Inside OutMain StageJennifer BreithauptGlobal Consumer Chief Marketing Officer, Citi 4:15-4:35pmAirbnb ExperiencesMain StageMusa TariqHead of Marketing, Airbnb Experiences 7:00-10:00pmBrandweek Constellation Ball 10:00-12:00amAfter-hours Networking Register Today Why Brandweek? 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