Brandweek Podcast: Capitalizing on Audience Reach

How Campbell’s is turning the iconic brand into products that are applicable to new audiences

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.

On today’s episode, you will hear from Linda Lee, Campbell’s CMO of meals and beverages, who is joined by Adweek’s executive editor Chris Ariens to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers. 

We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday and Friday for new episodes leading up to our Brandweek Europe event happening this November 10.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.