Brands in Latin America Will Try to Touch on More Politicized Topics

It’s almost impossible for them to avoid doing so

For Latin America, 2019 will be a year that implicitly poses a big question. Two of the main economies of the region are taking different paths. Mexico has elected a leftist government, while Brazil, on the other hand, has gone right, called extreme by some, due to political decisions taken with a religious perspective. Time will tell which of the two countries manages to advance further with their respective opposite models.