Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The pandemic forced me to rearrange my whole life, from hygiene habits to shopping patterns to family traditions. Everything feels like it has changed, and the numbers show I’m not alone.
Our data shows 84% of people plan to maintain the routines they adopted during the Covid-19 crisis even after the crisis is over. This begs two big questions relevant to marketing. First, as a consumer, how would a brand that’s marketing to me even understand me now? Then, as a marketing professional, I wonder if brands realize that half of their insights are completely null and void in 2020.
Since

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