Brands Race Toward a Rabid Fanbase at Formula 1 Miami Grand Prix

Sponsors crowd the field with crypto and collectibles for the circuit's second U.S. event

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It took more than 70 years, but Formula 1 finally caught up to fans in the United States.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in