How Formula 1's New Livery and Promo Film Heralds a New Era for Racing

The design of the livery was overseen by the team at Wieden + Kennedy London

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Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport.

The new design from Wieden + Kennedy London has been commissioned as the shape of cars themselves has been modified. The new-look is featured in a launch film titled “F1: One Begins.”

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