How Formula 1's New Livery and Promo Film Heralds a New Era for Racing

The design of the livery was overseen by the team at Wieden + Kennedy London

Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport.