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Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users.
To start, apparel company Carhartt released three AR Lenses for the holiday season. The Carhartt Santa Lens is a gamified experience that places a white beard and Carhartt beanie on the person’s head and challenges them to drop as many presents onto houses as they can in a limited amount of time.
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