Brands Can Find an Opportunity During Covid-19 to Channel Their Human Sides

It’s a good time for reflection

Four hands hovering over a small illustration of Earth
Brands’ considerations need to go beyond the health of their businesses. Getty Images

We are now in the first pandemic of the digital age. It’s a global crisis, the effects of which will likely ring out for many more months yet. But how should we as marketers react to it?

@RajaRajamannar Raja Rajamannar is the chief marketing and communications officer and president, healthcare at Mastercard.