Portrait of Raja Rajamannar

Raja Rajamannar

Raja Rajamannar is the chief marketing and communications officer and president, health care at Mastercard. Rajamannar is an accomplished global business executive with over 25 years of experience, the last six of which have been in his current role.

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Brand Karma: How Businesses Can Earn Modern Consumers’ Trust

Columnist Network

Ethical companies have the edge as loyalty becomes ever-tougher to earn.

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Sonic Branding Is the Next Marketing Disruptor

Columnist Network

In the realm of multisensory marketing, one opportunity speaks louder than words.

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Marketing Is Powered by Our People, Not Just Our Data

Columnist Network

Agile, future-focused small businesses have gained a leg up on industry giants. A new grad with vision and dedication can set the corporate ladder on fire.

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We Need Optimism in These Troubled Times

Voice

Restoring faith in the positives of marketing.

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Brands Can Find an Opportunity During Covid-19 to Channel Their Human Sides

Voice

The priority needs to be maintaining strong relationships with both customers and employees.

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How Some Global Brands Are Addressing Brand Safety Concerns

Voice

Brand safety is something that every marketer and consumer alike thinks about regularly.

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How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’

Brand Marketing

The most compelling reason it has endured is that it is tapping into a universal human truth: experiences matter more than things.