Raja Rajamannar is the chief marketing and communications officer and president, health care at Mastercard. Rajamannar is an accomplished global business executive with over 25 years of experience, the last six of which have been in his current role.
Brand Karma: How Businesses Can Earn Modern Consumers’ Trust
Ethical companies have the edge as loyalty becomes ever-tougher to earn.
Sonic Branding Is the Next Marketing Disruptor
In the realm of multisensory marketing, one opportunity speaks louder than words.
Marketing Is Powered by Our People, Not Just Our Data
Agile, future-focused small businesses have gained a leg up on industry giants. A new grad with vision and dedication can set the corporate ladder on fire.
We Need Optimism in These Troubled Times
Restoring faith in the positives of marketing.
Brands Can Find an Opportunity During Covid-19 to Channel Their Human Sides
The priority needs to be maintaining strong relationships with both customers and employees.
How Some Global Brands Are Addressing Brand Safety Concerns
Brand safety is something that every marketer and consumer alike thinks about regularly.
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
The most compelling reason it has endured is that it is tapping into a universal human truth: experiences matter more than things.