Raja Rajamannar is the chief marketing and communications officer and president, healthcare at Mastercard. Rajamannar is an accomplished global business executive with over 25 years of experience, the last six of which have been in his current role.
We Need Optimism in These Troubled Times
Restoring faith in the positives of marketing.
Brands Can Find an Opportunity During Covid-19 to Channel Their Human Sides
The priority needs to be maintaining strong relationships with both customers and employees.
How Some Global Brands Are Addressing Brand Safety Concerns
Brand safety is something that every marketer and consumer alike thinks about regularly.
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
The most compelling reason it has endured is that it is tapping into a universal human truth: experiences matter more than things.