Amazon

These 5 Brands Saw the Biggest Boost on Amazon During and After Super Bowl

Products need to be optimized on game day

five boxes from super bowl ads, one of a person on a couch, another of people typing with chat bubbles, a shot in the desert
Super Bowl advertisers that were ready for in- and post-game purchases on Amazon saw big gains in market share.Reese's, Coca-Cola, Sodastream
By Lisa Lacy

February 3, 2020

In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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