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In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game.
Profitero said it looked at the average market share of 120 products on Amazon from 6 to 11 p.m. ET on Feb. 2 versus Jan. 1 through Feb. 1. The products hailed from brands with Super Bowl commercials this year and were available on Amazon at the time the ads aired.