These 5 Brands Saw the Biggest Boost on Amazon During and After Super Bowl

Products need to be optimized on game day

five boxes from super bowl ads, one of a person on a couch, another of people typing with chat bubbles, a shot in the desert
Super Bowl advertisers that were ready for in- and post-game purchases on Amazon saw big gains in market share. Reese's, Coca-Cola, Sodastream

In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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