Advertising Week

Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand

optimism-workplace-CONTENT-2017 — Companies should focus on what they truly want and examine the obstacles standing in their way.Getty Images

September 26, 2017

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Optimism is a hard sell these days, but some leaders in the marketing industry view it as both worthwhile and necessary.

Sami Main

@samimain
sami.main@adweek.com

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Advertising Week

Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand

Sami Main

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Sami Main