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If you were to look up the famous French perfume Chanel No. 5 on Wikipedia, you’ll come across an admonition right up at the top: “Not to be confused with Channel 5.”
Hang on. Who could possibly confuse a French luxury fragrance with a TV network? Turns out, plenty of people. Consider the results of a recent study commissioned by digital wholesale platform Joor. With some technical help from online analytics tool Ahrefs, Joor determined that consumers misspell brand names all the time, even ones that are household names.