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Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings.
With the limited-run product, the company’s goal is to participate in the annual sports event—which has turned into an all-American holiday—like any other consumer packaged goods brand. While there’s no official link to the Big Game and no National Football League trademarks involved, Cresco wants to drift off the energy around the football matchup, aiming to normalize weed as a party guest and target both loyalists and newbies with the novelty marinade.
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