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What if I told you the business of evil is … lonely?
That’s the line that begins the musical number in “It’s Lonely at the Top,” a dark and delightful animated film for Supercell’s Boom Beach.
Created by agency Barton F. Graf, the video is a promotion for the Blackguard Base Builder, a Boom Beach feature that lets players design bases for the game’s original villain, Lt. Hammerman. But why would anyone design bases for the army they’re supposed to be fighting?
That’s the wrong question.