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Specs
Who Bob Costas
Current gig NBC Olympic prime-time host and Football Night in America host
Age 64
Adweek: What's the biggest change you've seen in Olympics coverage in all the years you've been on the scene?
Bob Costas: The scope of the coverage. In Barcelona, we had some 90 hours and people marveled at that. If you look at the Olympics that Jim McKay hosted [in the '70s and '80s], the relative number of hours on American TV was miniscule compared to what we have now.
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